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CEO Tim Cook has avidly touted and tallied up the awards hauls for originals on Apple TV Plus. And this is one story, and let this one be the first of many, many films to come out of this beautiful community.”Īpple’s best-picture win for “CODA” at the 94th Academy Awards is obviously a major feather in the Silicon Valley giant’s cap, although Will Smith’s shocking slap of Chris Rock live TV upstaged the feat. And I want to say to everyone in the Deaf community and everyone in the disability community that there’s a place for you here, your stories are important, and we need to make room. “Marlee Matlin won an Oscar 35 years ago, and not that much has changed in Hollywood, so I want to thank the Academy for making that change. It’s a really big moment for the disability community,” Heder said in a backstage interview on ABC’s Thank You Cam, as an ASL interpreter translated her remarks. “This is a really big moment for the Deaf community. “CODA” is based on 2014 French film “La Famille Belier,” in which most of the Deaf characters were played by hearing actors. Kotsur and Matlin play her parents, and Daniel Durant co-stars as her brother, Leo. After she discovers a passion and talent for singing, Ruby is torn between her obligations to the family fishing business and pursuing her musical dreams. In the film, Ruby Rossi (Emilia Jones) is a child of Deaf adults, or CODA - the only hearing member of her family. And it’s the first film to win best picture without having been nominated in the directing and editing categories.Īpple is estimated to have spent more than $10 million on the Oscars campaign for “CODA” - more than the movie’s sub-$10 million production budget.

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“CODA” also made history as the first Sundance Film Festival movie to take home the Oscars best picture prize. The three Oscars for “CODA” were Apple’s first ever.

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